Selling Annuities Using a Historical Figure

Want to sell more annuities? Here is an easy way to connect with your market providing your target market falls in this category.

Senior adults who were 20 or older during the Korean conflict. That would make them from about age 68 and above at today?s date (2007). This group all has one common underlying social connection. That connection is the famous philosopher?Will Rogers.

Will Rogers was the most famous man in America from 1918 to his death in 1935. He had a national radio program, a national newspaper column and starred in movies. This time period was before television and many people obtained their social interaction only with the available media, newspapers, radio and movies.

Will Rogers is the single most important name and most recognized name from that era.

America had a national day of mourning at his death in 1935 and Will Rogers laid in state at the United States Capital. His funeral was so attended it took over 11 hours for the crowd to dissipate after the services which were only attended by 400 inside but by 125,000 outside. His funeral caused the largest traffic jam ever recorded at that time.

Will Rogers was and is an American icon. So sell to that time period. Buy his books and the books written about him and you will learn how senior adults now feel about their affairs. He was that big of an influence over the American culture, and still is.

Memorize several of his quotes and use them like this: My friend Will Rogers used to say???..Your prospects will relate and you will have an advantage on building that beginning relationship.

My favorite quote is this??The only person who really likes change is a wet baby!? And that may apply to you because always doing the same thing in every sales situation makes you stale. Make some changes and see your annuity selling take off.

Another Will Rogers tip is this?his advice is timeless. Read his books, learn about his thinking and it will also help you become a much better salesperson. Guaranteed.

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